Digital Experience Redesign for a Leading Plant-Based Brand

Beyond Meat’s mission is to make plant-based eating irresistible. We brought that mission online and put design, technology, and storytelling into an e-commerce experience that inspires taste, trust, and sustainability.

E-commerce

About the Project

Beyond Meat needed a website redesign that reflected its core values. The main focus was on improving UX/UI, optimising information flow, and expanding website content to better communicate the brand story. Our work included refining user journeys, re-structuring key sections, and developing new pages to ensure a consistent, seamless experience across the website.

Client’s Needs

The existing website needed a more modern flow and stronger storytelling to capture what the brand stands for: flavour, health, and a positive environmental impact. Users needed a smoother path: to discover the mission, explore products, and find recipes or restaurant partners without friction. Our task was to build a unified web space where every interaction felt intuitive and engaging. We refined content presentation, created pages for specific audiences like food service partners, and strengthened both the visual and structural platform’s consistency.

Our Approach

Landing page

We redesigned the homepage to spotlight Beyond Meat’s vision through engaging visuals and smooth motion. Carousels feature a variety of dishes and make the first impression both vibrant and informative. A redesigned header and footer guide users seamlessly across all sections.

Products page

We simplified product discovery with dynamic filters, a Q&A section, and visual storytelling. The new layout helps users quickly find their favourites or explore new ones.

Food service page

For restaurants and distributors, we created a dedicated page with a clear contact flow, turning a simple inquiry into the start of a partnership.

Learn page

We restructured the “Learn” section, bringing together Ingredients, Blog, and Newsroom pages into one transparent, easy-to-navigate space that strengthens brand trust.

Cook page

From inspiration to the plate. A new “Cook” section combines creativity and utility, helping visitors explore recipes, learn how to cook Beyond Meat dishes, and locate nearby stores.

Beyond Design, Toward Experience

The redesigned platform strengthened Beyond Meat’s digital presence and made its sustainability story tangible. Clearer navigation and structured storytelling increased engagement: visitors now spend more time exploring and interacting with content.

For food service partners, contact flows became straightforward, turning interest into collaboration. For everyday users, the path from discovering the brand to trying its products now feels natural and inspiring.

The new website became a flexible foundation for growth: easy to update, scalable for future campaigns, and ready to evolve with the brand.